Own A Dispensary? How To Market Yourself

Posted on: 24 May 2019

You own a marijuana dispensary, and having a stellar reputation is your top priority. You want to be represented well in your community since your goal is to continue to give marijuana and THC-based products a positive name. Even though marijuana is legal in your area on both a recreational and medical level, you are still sensitive to the stigma this herb can carry as a potentially negative thing.

You're about to embark on a marketing journey to get your dispensary out there to the general public who smokes or partakes in pot or THC products. To do this, you will want to create more awareness of marijuana on a positive note to those who may not understand the herb. Here are ways you can market yourself successfully in the pot business.

Hire a marijuana marketing agency

The first thing you should do is hire a marijuana marketing agency that understands how dispensaries work, the demographic they branch out to, and other factors that are specific to the marijuana industry. Your marketing agency will want to make an evaluation of your store to see what you carry and will also want to know the average age of your regular customers, what they are buying, and what you hope to present to them.

This helps your marketing agency come up with a marketing plan that will work specifically to your advantage. The more information you can give your marketing agency about your dispensary's needs, the more they can help you come up with a positive marketing campaign.

Stay consistent in your message

What is it you want to achieve with your marketing strategy? Do you want to bring in more recreational pot users to try your bud strains? Do you want to change the reputation your dispensary and the products you carry so people understand why you own and operate this natural-type store? Do you want to branch out and appeal to a whole new demographic by promoting the potential medical benefits of THC and marijuana leaves?

The goal with marketing is this: not only should you pick a positive approach to promote your dispensary, but stay consistent in your approach once you start. You'll keep your dispensary on the right path when you do this and help promote yourself better since clients will be able to see your brand in a whole new way. Your marijuana marketing agency will assist you in your marketing needs for the most success.